Radian6 is a platform that enables organizations to monitor and engage in conversations across the social web. When you configure a search, the Radian6 platform retrieves results from more than 150 million sites and sources including:
- Mainstream News
- Blogs
- Forums
- Comments
- Photo And Video Sharing Sites
- Twitter Firehose
- Public Facebook API
The platform contains the following elements. You can select from the following Radian6 elements to meet your listening, measuring and engagement needs:
Analysis Dashboard: A web-based social media monitoring and engagement platform that brings you real-time online conversations based on your searches.
Summary Dashboard: A convenient, pre-configured application that presents an easy-to-read view of the volume, overall sentiment, key demographics, influencers and more around your conversations of interest.
Insights: Combines Radian6 data with information provided by third-party data partners to help you discover more about what lies behind each post. What’s the author’s gender? Their age group? Where do they live?
What are their other interests? Generate lists of the most talked-about people, places, and things, with a
deeper assessment of sentiment.
Radian6 Mobile App: Radian6 Mobile brings key engagement functionality from the Radian6 platforms to your
iPhone. Engage directly with your community or use workflow to route posts to the most appropriate people,
while away from your desk. Radian6 Mobile is available for free to current Radian6 Engagement Console users.
Engagement Console: Coordinate your team’s interaction with relevant social media posts returned by
Radian6. You can assign posts for team members to follow up with, and interact with your team as they carry out their assignments. You can directly access and use personal or team Twitter and Facebook accounts from the Engagement Console.
You can use Radian6 for a number of different purposes:
- Manage and Monitor Conversations: Understand the life cycle of information you send out to the world. Track the spread of your campaign, press release, or other communications in real time on the web. Follow it as it gets resurrected in blog posts, case studies, or other references online.Respond to Customers in Real Time: Build contacts with key influencers and communicate with them to obtain more information.
- Generate Sales Leads: Identify potential events or find key influencers who are sharing information about up and coming issues.
- Obtain Competitive Intelligence: Keep track of what your competition is up to. Compare your mentions to those of your competition.
- Understand Industry Trends: Follow what’s being said within your industry and identify needs in your potential market.
- Manage Crises: Be the first to know when issues spring up. Use intelligence to aid in providing sound and speedy counsel. Identify and manage concerns quickly.
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